A busy shopping area with loyal shoppers isn’t just a dream – it’s a group of people waiting to be put together. At Cur8 Digital, we don’t just follow short-lived trends and empty “likes.” Instead, we are builders of successful groups where real connections happen around your brand. So, get your pretend toolbox, and let’s start to make things!
1. Lay the foundation with shared values:
Don’t think about the “target audience”, find your own group. Find beliefs that tomorrow sounds great to the best customers, from caring for nature to funny jokes. Create your group based on common interests, not just age and location.
2. Create spaces for meaningful interaction:
Social media is just where it begins. Set up real-life connections with events that are not online, special club groups just for members, or workshops where people make things together. Make a safe place for your community to talk, share, and feel important.
3. Fuel the conversation with authentic content:
Ignore the sales talk, start a fire. Put out good stuff that teaches, motivates, and amuses. Help others, be silly, and act like a real person. Show your brand’s character and gain trust by telling true stories.
4. Empower your community champions:
Find and support people who promote your brand. Offer them unique access, early tests of products, or chances to make things together. Make them feel included in the brand story, and see their excitement spread.
5. Embrace the power of user-generated content:
Don’t just say your story, let the people in your area tell it for you. Help and boost user-made content with games, tags, and social praise. Display their views and see your brand story become more powerful and effective.
Keep in mind, that you can’t make a successful group all at once. At Cur8 Digital, we give you a plan and expert help to grow your brand’s online and offline group. Reach out to us now, and let’s change your audience into a group of excited followers.
